Sector
Digital signage for retail
Retailers use digital signage to draw shoppers in from the street, promote offers at the point of decision and keep campaigns consistent across stores.
Common challenges
- Window posters fade and are expensive to replace for every campaign
- Promotions change faster than print can be produced and distributed
- Stores implement head office campaigns at different times
- Window displays are hard to see in bright sunlight
Illustrative image. Actual products and specifications may vary.How digital signage helps
Window advertising
High-brightness screens visible from the pavement in daylight.
Point-of-sale promotions
Screens near the products they promote.
Seasonal campaigns
Christmas, sale and back-to-school content scheduled in advance.
Showroom information
Product features and finance messaging beside displays.
Suitable screen types
| Screen type | Why it suits |
|---|---|
| High-brightness window displays | Readable through glass in direct sun. |
| Freestanding poster screens | Movable within the store as layouts change. |
| Shelf-edge or small-format screens | Targeted messages at the shelf. |
Remote content management
A campaign can go live in every store at 9am on launch day, and come down automatically when it ends.
Single site
An independent shop might use one double-sided window display to advertise to the street and to shoppers inside.
Multiple sites
A regional chain can standardise window screens across branches and publish centrally, with optional local content per store.
Relevant solutions
Illustrative imageShop window digital signage
High-brightness window displays that stay readable in daylight and attract passing trade.
Illustrative imageIndoor digital advertising screens
Wall-mounted, ceiling-hung and freestanding screens for promotions inside your premises.
Illustrative imageCloud content management (CMS)
Publish, schedule and monitor content on every screen from a web browser.
Illustrative imageMulti-site digital signage
Planning, rollout and central control for screens across many locations.
Frequently asked questions
Will a window screen overheat behind glass?
Heat build-up is a real consideration. Window displays are designed for it, and we assess the window's orientation and ventilation before recommending a model.
Can we run different promotions in different stores?
Yes. Screens can be grouped by region or store type, each with its own schedule.
Get a quote for your store
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