Where printed posters work well
For a single message that stays the same for months, print is simple and inexpensive. As a print management business, WPS continues to supply printed signage where it is the better fit, so we have no reason to recommend screens where they aren't needed.
Where digital signage works well
Screens suit frequent changes, several rotating messages, time-of-day scheduling, moving content and central control across locations.
A practical example
A café that changes its specials daily and runs a breakfast and lunch menu would reprint frequently; menu screens remove that work. A shop with one permanent opening-hours sign gains little from a screen.
Comparing costs
Digital has a higher upfront cost but removes repeated print, distribution and fitting costs. The balance depends on how often your content changes and how many sites you have.
