digital-signage.uk

Sector

Digital signage for pubs and hospitality

Pubs and bars rely on telling customers what's on: tonight's quiz, the weekend's fixtures, a new guest ale or the Sunday menu. Screens make that easier to keep current than chalkboards and posters.

Common challenges

  • Chalkboards and posters go out of date as soon as events change
  • Promotions need to differ by time of day and day of week
  • Group campaigns are applied inconsistently across venues
  • Staff time is limited during busy service
Outdoor digital screen at the entrance to a pub gardenIllustrative image. Actual products and specifications may vary.

How digital signage helps

Events and fixtures

Promote quiz nights, live music and televised sport days in advance.

Drinks and food offers

Happy hour, guest ales and food menus by daypart.

Entrance and garden screens

Tell passers-by what's on today before they walk in.

Estate-wide campaigns

Seasonal campaigns published to every venue at once.

Suitable screen types

Screen types suitable for pubs and hospitality
Screen typeWhy it suits
Indoor wall screensVisible from the bar and seating areas.
Outdoor or window displaysReach passing trade from the street or car park.
Menu boardsReplace printed food and drinks boards.

Remote content management

Area managers or head office can schedule a whole month of events and offers in advance, so nothing depends on bar staff remembering to swap a poster.

Single site

A freehouse might start with one screen by the bar and one by the entrance, with the landlord updating content from a phone or laptop.

Multiple sites

A pub group can publish brand campaigns to every venue while letting each manager add local events.

Relevant solutions

Frequently asked questions

Can screens show sport and our own promotions?

Signage screens typically play your scheduled content. Showing broadcast TV is a separate matter governed by broadcaster licensing; we can discuss how signage and TV screens work together in your venue.

Can managers at each pub change content?

Yes, if you choose. CMS permissions can allow local managers to edit their own screens without affecting group content.

Helpful guides

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